Marketing Analytics & Attribution
Comprehensive marketing analytics to measure campaign performance, ROI, and customer journey across all channels
Overview
Most marketing teams struggle to accurately measure ROI and understand which channels drive conversions. AETHER Digital implements comprehensive marketing analytics and attribution systems that provide clear visibility into campaign performance, customer journeys, and marketing effectiveness.
Our marketing analytics solutions go beyond basic Google Analytics setup. We implement multi-touch attribution modeling to understand how different marketing touchpoints contribute to conversions, track the complete customer journey from first click to purchase, integrate data across all marketing platforms, and create unified dashboards that show true marketing ROI.
Whether you're running Google Ads, social media campaigns, email marketing, content marketing, or omnichannel strategies, we provide the analytics infrastructure and insights needed to optimize spending, improve campaign performance, and demonstrate clear marketing ROI to stakeholders.
- ✓Marketing teams at B2B and B2C companies
- ✓E-commerce businesses with multiple channels
- ✓SaaS companies with complex funnels
- ✓Digital marketing agencies
- ✓Organizations with significant ad spend
- ✓CMOs needing to demonstrate ROI
Key Benefits
Multi-touch attribution modeling across channels
Accurate marketing ROI calculation and reporting
Complete customer journey visualization
Channel performance comparison and optimization
Campaign effectiveness tracking in real-time
Data-driven budget allocation recommendations
Unified integration across all marketing platforms
Predictive analytics for campaign planning
Our Process
Marketing Analytics Audit
Review current tracking implementation, identify measurement gaps, assess data quality, and understand reporting needs.
Comprehensive Tracking Implementation
Set up advanced tracking across website, advertising platforms, email, CRM, and other marketing channels with proper UTM parameters and event tracking.
Attribution Modeling
Build attribution models (first-click, last-click, linear, time-decay, or custom) to understand customer journey and channel contribution to conversions.
Marketing Analytics Dashboard
Create unified marketing analytics dashboards showing key metrics, attribution insights, ROI calculations, and channel performance.
Optimization & Insights
Analyze data regularly, provide actionable recommendations, optimize marketing mix, and improve overall marketing performance.
What You Receive
Marketing Analytics & Attribution in Your Area
Frequently Asked Questions
What is attribution modeling and why do we need it?
Attribution modeling assigns credit to different marketing touchpoints in the customer journey. Without it, you might over-credit last-click campaigns and under-value awareness channels, leading to poor budget decisions. Attribution reveals the true impact of each channel.
What marketing platforms can you track and integrate?
We integrate Google Ads, Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads, Google Analytics, email platforms (Mailchimp, HubSpot), CRMs (Salesforce, Pipedrive), and virtually any platform with an API or tracking capability.
How accurate is marketing attribution?
Modern attribution models are 80-95% accurate when properly implemented. We use deterministic tracking where possible (logged-in users, unique IDs) and probabilistic modeling for anonymous traffic, providing the most accurate view possible.
Can you track offline conversions and phone calls?
Yes, we can track phone calls (using call tracking systems), offline conversions (through CRM integration), in-store visits (through location data), and other offline touchpoints, connecting them to online marketing efforts.
How do you handle data privacy and GDPR compliance?
We implement consent management, anonymize personal data where required, use server-side tracking for better privacy, comply with GDPR and Swiss data protection laws, and ensure all tracking is transparent and user-controlled.
What ROI improvements can we expect?
Typical results include 15-30% improvement in marketing ROI through better budget allocation, 20-40% reduction in wasted ad spend, and better campaign performance through data-driven optimization. Results vary by current analytics maturity.
Ready to Get Started?
Let's discuss your project and see how we can help you achieve your digital goals.
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